The technology
EMS Technology
View full production brief
- Shows
- A face-and-body frame — ideally two beats in one image or a short cut: one person guiding a handheld EMS device along the jaw / cheek, and the same or another person with EMS pads on the abdomen or thigh. Calm and composed, the treated muscle subtly responding.
- Subject / scene
- One or two people, natural skin, minimal make-up, athletic-casual for the body shot. A quiet minimal AELVAY space — spa-meets-studio. No packaging, no clutter.
- Camera angle
- Eye-level or a very slight low angle; 50–85mm look. Face shot three-quarter so jawline and device read; body shot mid-length so the pad placement reads.
- Framing
- The working area and the device / pads always readable. If one image: face on one side, body on the other, or a clean split.
- Lighting
- Soft, warm, directional key from camera-left; gentle fill; no hard shadows and no clinical blue-white light.
- AELVAY colours
- Neutrals only — #DFD9D2 walls, #B1A497 surfaces, natural skin. Any device light reads warm.
- Desktop composition
- Full-bleed 16:9 band, subjects weighted to the right two-thirds, clean negative space top-left for the heading.
- Mobile composition
- A tighter vertical crop — either the face beat or a stacked face-over-body composition — uploaded to the separate mobile field.
- Dimensions & aspect ratio
- Desktop 16:9, ≥ 2800px wide. Mobile 4:5, ≥ 1400px wide.
- Video duration
- Optional 8–15s silent loop — a slow glide of the facial device, then a body contraction. MP4 H.264, ≤ 10MB.
- Text-safe area
- Upper-left third clear on desktop; top 30% clear on mobile.
- Caption
- One technology — a controlled workout for the muscles of the face and the body.
- Alt text
- A person using an AELVAY EMS device on the face, and EMS pads on the body, the muscle responding.
- Upload — desktop image or video
- main_media (poster frame: video_poster_image)
- Upload — 390px mobile crop
- mobile_media
The process
How EMS works
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Electrodes deliver controlled electrical impulses
Two contacts on the skin — with conductive gel where the device needs it — carry a precise, low-voltage pulse into the tissue. You set the intensity and stay in control throughout.
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Motor nerves receive the signal
The pulse reaches the motor nerve of the muscle beneath — the same nerve your brain uses to move that muscle — and briefly triggers it.
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Targeted face or body muscles contract
The nerve fires the muscle and it contracts, then releases. EMS repeats this many times a second, isolating muscles that ordinary movement barely reaches.
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Repeated activation supports tone and conditioning
Like any workout, the effect builds with repetition. Over a course of sessions the treated muscles hold more tone — supporting lift and definition on the face, and conditioning and recovery on the body.
View full production brief
- Shows
- An animated sequence: electrode on the skin → an electrical pulse travels in → it reaches the motor nerve → the nerve fires → the facial muscle contracts → the muscle relaxes → reset.
- Illustration view
- A shallow cross-section of facial tissue (skin, a labelled motor nerve, one target muscle) with the two electrode contacts on the surface.
- Style
- Clean line illustration on flat #DFD9D2, 1.25pt #251A12 strokes, one warm accent (#B56A5C) for the travelling pulse. Labels in the heading font, small caps. Not photoreal, not cartoon.
- Framing
- The nerve-to-muscle path runs left-to-right or top-to-bottom; keep the contraction visibly different from the relaxed state.
- Motion
- 10–16s seamless loop, calm easing. Pulse → fire → contract → release → hold → repeat.
- AELVAY colours
- #DFD9D2 ground, #251A12 lines, #B56A5C pulse accent, #7F7163 for secondary labels.
- Desktop composition
- Full-width within the text column, 16:9.
- Mobile composition
- Same artwork at 4:3 — labels legible at 360px (min 11px type); stack the key if needed.
- Dimensions & aspect ratio
- 2400 × 1350px, or vector. Video: MP4 H.264, ≤ 12MB, 1080p.
- Text-safe area
- 8% margin all round for labels.
- Caption
- An external pulse activates the motor nerve; the muscle contracts, then releases.
- Alt text
- Diagram of an EMS pulse travelling from an electrode to a motor nerve and contracting a facial muscle.
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- scientific_diagram
Benefits
What EMS can do for the face and body
Every effect below comes from one mechanism — a controlled contraction, repeated. On the face, a randomized controlled facial NMES trial measured an 18.6% gain in zygomaticus-major thickness over 12 weeks, with more than 80% of participants reporting firmer, more lifted skin. On the body, systematic reviews credit NMES with real gains in muscle strength and size.
Face
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Facial muscle activation
Each pulse fires the motor nerve and contracts the target muscle, working it through repetitions it would never get from expression alone.
Motor-nerve stimulation -
Firmer-looking facial contours
Repeated contraction is resistance training for the face. Over a course of sessions it supports firmer, more defined contours.
Repeated contraction -
Cheek support
Activating the zygomaticus and cheek muscles that lift the mid-face helps restore a supported, fuller-looking cheek.
Mid-face muscles -
Jawline definition
Working the lower-face and jaw muscles helps sharpen the look of the jawline and the chin-to-neck transition.
Lower-face muscles -
Reduced appearance of sagging
By strengthening the muscles that hold facial tissue in place, EMS helps counter the loosened, downward look that builds with age.
Muscle support -
Improved skin elasticity
Controlled facial NMES studies report measurable gains in skin elasticity alongside the muscle work.
Measured in trials -
Improved appearance of wrinkles
Better underlying muscle tone and circulation are linked with a smoother, less-creased surface in facial-EMS trials.
Tone + circulation -
Blood-flow support
Every contraction pumps blood through the treated area; studies measure increased facial blood flow after EMS.
Contraction pump -
Reduced temporary puffiness
The pumping action helps move fluid out of the tissue, so the face can look less puffy straight after a session.
Fluid movement -
A lifted, refreshed appearance
Most people see an immediate freshened, subtly lifted look; with consistency it becomes easier to maintain.
Immediate + cumulative
Body
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Targeted muscle activation
A pulse fires the motor nerve of a chosen muscle and contracts it on demand, so a specific group can be worked directly.
On-demand contraction -
Neuromuscular recruitment
EMS recruits more motor units at once than a light voluntary effort, reaching the deeper, harder-to-activate fibres.
Deeper fibres -
Muscle-conditioning support
Repeated contractions add training volume — a supplement to resistance work, or a way to keep conditioning ticking over on rest days.
Added training volume -
Improved appearance of muscle tone
Regular activation supports firmer, more defined-looking muscle in the treated area.
Regular activation -
Core activation
EMS reaches the abdominal and deep core muscles that are difficult to isolate with voluntary effort alone.
Deep trunk muscles -
Glute and leg activation
Targeted stimulation of the glutes, thighs and calves — useful when these muscles are under-recruited in daily movement.
Under-used movers -
Support for hard-to-activate muscles
Where an injury, a long desk day or simple habit has left a muscle switched off, EMS can help re-establish the connection to it.
Mind-muscle connection -
Recovery and soreness support
Low-frequency EMS after training is used to ease delayed-onset muscle soreness and support the return to normal movement.
Post-training -
Circulation support
Each contraction acts as a pump, moving blood and fluid through the treated area.
Contraction pump -
Convenient support in a routine
A low-effort way to add muscle work at home, at a desk or alongside a normal training plan.
At home or desk
Treatment areas
Where EMS works
EMS is used on the small muscles of the face — for tone, lift and definition — and on the large muscle groups of the body — for activation, conditioning and recovery. These are the main areas it can target.
Face
The small expression and support muscles. EMS is applied here gently and precisely.
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Temporalis
A fan-shaped muscle over the temple. It closes the jaw and contributes to the taut, supported look of the upper face.
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Zygomaticus major
Runs from the cheekbone to the corner of the mouth — the main smile muscle and a principal lifter of the mid-face.
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Cheek area
The malar soft tissue and the small levator muscles beneath it that give the cheek its fullness, height and lift.
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Masseter
The powerful muscle at the angle of the jaw. It shapes the lower face and drives chewing strength.
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Buccinator
The deep cheek muscle that holds the cheek firm against the teeth and supports the mid-face from within.
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Lower face & jawline
The platysma and the depressor muscles around the jaw and chin that define the jawline and the neck transition.
View full production brief
- Shows
- An original AELVAY facial-muscle map — front-facing anatomy with the muscles EMS targets labelled: temporalis, zygomaticus major, the cheek / malar area, masseter, buccinator, and the lower-face & jawline muscles (platysma / depressors).
- Illustration view
- Front-facing (full face, symmetrical). Optionally a small three-quarter inset for the jawline muscles.
- Electrode-position examples
- 2–4 discreet dots or pads showing typical contact points — one on the cheek over the zygomaticus, one along the jaw over the masseter, one at the lower jaw / chin. Keep them subtle, clearly a reference not a diagram of a specific device.
- Style
- Line illustration, 1.25pt #251A12 strokes on #DFD9D2, muscles filled with a light #B1A497 wash, electrode points in #B56A5C. Anatomical but elegant — not a textbook plate.
- Labels
- Muscle names in the heading font, small caps, on thin leader lines to the right and left. A short key for the electrode dots.
- AELVAY colours
- #DFD9D2 ground, #B1A497 muscle fill, #251A12 lines and labels, #B56A5C electrode points.
- Desktop composition
- Centred, 3:2 or 4:3, face filling ~70% of the height, labels in the side margins.
- Mobile composition
- Portrait redraw at 3:4 — labels above/below rather than in narrow side margins; type ≥ 11px.
- Dimensions & aspect ratio
- ≥ 2400px wide, or vector. 3:2 desktop / 3:4 mobile.
- Text-safe area
- Outer 6% clear; keep leader lines inside the frame.
- Caption
- The main facial muscles EMS can target, and where the contacts typically sit.
- Alt text
- A front-facing illustration of the facial muscles EMS targets, with example electrode positions.
- Upload
- anatomy_diagram
Body
The larger movers and postural muscles. EMS is applied at higher intensity with larger pads, following the device's placement guide.
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Abdomen & core
The rectus abdominis, the obliques and the deep transverse abdominis — the muscles that stabilise the trunk and are hardest to isolate voluntarily.
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Glutes
Gluteus maximus, medius and minimus — major movers of the hip that are commonly under-active after long periods of sitting.
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Thighs
The quadriceps at the front and the hamstrings at the back — large groups central to walking, squatting and knee stability.
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Calves
Gastrocnemius and soleus — the lower-leg muscles that drive push-off and help pump blood back toward the heart.
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Arms
Biceps, triceps and forearms — for targeted conditioning or re-activation after a period of reduced use.
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Back & shoulders
The trapezius, rhomboids and posterior shoulder — postural muscles that respond well to added activation.
View full production brief
- Shows
- An original AELVAY body-muscle map — a front-and-back figure (or two figures side by side) with the groups EMS targets labelled: abdomen & core, glutes, thighs (quads + hamstrings), calves, arms (biceps / triceps), and back & shoulders (trapezius / rhomboids).
- Illustration view
- Full figure, front view + back view. Neutral standing pose, no face detail needed.
- Electrode-position examples
- 2 pad positions per group shown as rounded rectangles over the muscle belly — e.g. two on the abdomen, two on each glute, two on the quad. Subtle, a reference not a specific device.
- Style
- Line illustration matching the facial diagram — 1.25pt #251A12 strokes on #DFD9D2, muscle groups filled with a light #B1A497 wash, pad positions in #B56A5C. Elegant, not a textbook plate.
- Labels
- Group names in the heading font, small caps, on thin leader lines. A short key for the pad rectangles.
- AELVAY colours
- #DFD9D2 ground, #B1A497 muscle fill, #251A12 lines and labels, #B56A5C pad positions.
- Desktop composition
- Two figures side by side (front / back), 3:2 or 16:9, labels in the outer margins.
- Mobile composition
- Stack the two figures vertically, or show front view with the key below; 3:4; type ≥ 11px.
- Dimensions & aspect ratio
- ≥ 2400px wide, or vector. 3:2 / 16:9 desktop, 3:4 mobile.
- Text-safe area
- Outer 6% clear; keep leader lines inside the frame.
- Caption
- The main body muscle groups EMS can target, and where the pads typically sit.
- Alt text
- A front-and-back illustration of the body muscle groups EMS targets, with example pad positions.
- Upload
- body_anatomy_diagram
Often confused
EMS and Microcurrent compared
Both are electrical facial treatments and are easy to mix up. They are different technologies, and neither replaces the other.
Used together, they cover more — EMS trains the muscle, microcurrent works at the skin and cell level.
The research
Backed by science
- Randomized Controlled clinical research
- 108 Participants in the facial RCT
- 18.6% Facial muscle-thickness gain over 12 weeks
- Decades Of clinical NMES use for the body
More on the evidence and its limits
View full production brief
- Shows
- A restrained editorial infographic behind the credibility figures — randomized controlled research, 108 participants, an 18.6% measured increase in muscle thickness over 12 weeks, and 8–12 week studied routines. E.g. a simple before/after bar for muscle thickness plus small icon stats.
- Style
- Flat #DFD9D2 ground, #251A12 type, one #7F7163 accent. No photos, no logos, round and honest figures only, clearly labelled as study results.
- Illustration view
- Landscape — the headline 18.6% figure left, the supporting bar / participant and timeline stats right.
- AELVAY colours
- #DFD9D2, #251A12, #7F7163 accent, optional #B56A5C for the single key bar.
- Desktop composition
- 16:9, full content width.
- Mobile composition
- Re-flow to 4:5 — headline figure above the bar; numbers stay large.
- Dimensions & aspect ratio
- ≥ 2400 × 1350px, or vector. 16:9 desktop / 4:5 mobile.
- Text-safe area
- 6% margin; nothing in the outer 5%.
- Caption
- Facial EMS, measured: muscle thickness, elasticity, wrinkles, sagging, facial volume and blood flow.
- Alt text
- A graphic summarising the randomized controlled research behind facial EMS.
- Upload
- study_graphic
In practice
Using EMS at home
Exact session length, frequency, intensity and electrical settings stay with each individual device and each body area. These are the principles that apply to any EMS routine.
What EMS feels like
View full production brief
- Shows
- A short real demonstration of an EMS session — prepare skin → apply the conductive product if required → position the device → select a comfortable intensity → a controlled contraction with the muscle visibly responding → finish the treatment → clean the device.
- Subject / scene
- The same minimal AELVAY space as the hero. One person, natural skin, relaxed. No voiceover.
- Camera angle
- A few locked-off shots — a wide establishing frame, a mid on the hands and the conductive gel, a close on the jaw / cheek with the muscle contracting.
- Framing
- The working area and the device always readable; keep the contraction visible in at least one shot.
- Lighting
- Warm, soft, even; nothing clinical-blue.
- AELVAY colours
- Neutrals; any device light warm.
- Desktop composition
- 16:9, full-width, muted autoplay loop or click-to-play.
- Mobile composition
- Provide a 9:16 vertical version if possible; otherwise 16:9 letterboxed cleanly.
- Dimensions & aspect ratio
- 16:9 (and optional 9:16).
- Video duration
- 15–30s. MP4 H.264, ≤ 20MB, 1080p, silent or soft ambient only.
- Text-safe area
- Lower third clear for an optional caption.
- Caption
- Prepare, position, and let the muscle do the work.
- Alt text
- A person using an AELVAY EMS device through a full treatment.
- Upload
- demonstration_video (poster frame: video_poster_image)
Common questions
Frequently asked
What is EMS?
EMS stands for Electrical Muscle Stimulation. It uses controlled electrical impulses, delivered through electrodes on the skin, to activate the nerves that move your muscles and produce targeted contractions. On the face it works as a workout for the muscles that support tone, lift and definition.
How does facial EMS work?
A pulse travels from the electrodes to the motor nerve of the muscle beneath, briefly triggering it. The muscle contracts and releases, many times a second. Repeated over a course of sessions, this works the facial muscles far more than everyday expression does.
What does EMS feel like?
A rhythmic tapping, fluttering or tingling, with a visible or palpable muscle twitch. It should feel active but never sharp or painful — you control the intensity and start low.
Should facial muscles visibly move?
Yes. A gentle, rhythmic contraction is the point of EMS and a sign it is working. If you feel nothing, the intensity may be too low or the skin too dry; if it feels harsh, turn it down.
Is body EMS the same technology as facial EMS?
The mechanism is identical — a pulse activates the motor nerve and contracts the muscle. Body devices use stronger settings and larger pads for bigger muscles; facial devices are gentler and more precise for the small muscles of the face.
What is the difference between EMS and Microcurrent?
EMS uses enough current to fire the motor nerve and produce a noticeable muscle contraction. Microcurrent uses a far lower, sub-sensory current, usually feels gentler and does not create obvious contractions — it works more at the level of the skin and resting muscle tone. They are different technologies that can complement each other.
Can EMS improve facial tone and definition?
It is designed to. By contracting the facial muscles directly and repeatedly, EMS supports muscle tone the way resistance training supports tone elsewhere in the body. Controlled trials report gains in muscle thickness and in self-rated firmness and lift.
Can EMS help the appearance of sagging?
The muscles under the skin help hold facial tissue in place, and strengthening them can help counter a loosened, downward look. An 8-week controlled study reported a reduced appearance of sagging and improved jawline definition on the treated side.
Can EMS build muscle on the body?
It can add training stimulus. Systematic reviews find that NMES increases muscle strength and size, especially in the quadriceps, in healthy adults and in people whose voluntary training is limited by injury, surgery or illness. It works best alongside normal exercise rather than instead of it.
Is EMS a replacement for exercise?
No. EMS is a supplement — a way to add muscle activation, work hard-to-reach groups, or keep conditioning going on a rest or recovery day. It does not train the heart, lungs or coordination the way movement does.
How long before results may become visible?
A freshened, subtly lifted look is often visible straight after a session. Measurable changes in muscle and skin are typically assessed after 8 to 12 weeks of regular use.
How often is EMS normally used?
Most facial-EMS routines are short sessions several times a week, building toward near-daily use within the device's own limit. Consistency matters more than long sessions, and more is not better — the muscle needs recovery too.
Is conductive gel required?
Usually yes. Most facial EMS needs a conductive gel or water-based medium to carry the current safely and comfortably; it will not work well on dry skin. Follow the instructions for your specific device.
Where on the body can EMS be used?
The larger muscle groups — abdomen and core, glutes, thighs, calves, arms, and the back and shoulders. Follow the pad-placement guide for your device and keep the current away from the chest, the front of the neck and the spine.
Can I use EMS after a workout?
Yes. A gentle, low-frequency session after training is a common way to use EMS for recovery — easing soreness and supporting circulation as the muscle settles.
Can EMS be combined with light therapy?
Yes. They work on different things — EMS on the muscle, light therapy on the skin and cells — so many people use them in the same routine. Light therapy first on clean skin, then EMS with its gel, is a common order.
Can all genders use EMS?
Yes. The neuromuscular pathway EMS activates is the same for everyone. Facial EMS is for all skin tones and all genders.
Who should check with a healthcare professional before using EMS?
Anyone with a pacemaker, implanted defibrillator or other implanted electronic device; a heart-rhythm or cardiovascular condition; epilepsy; or who is pregnant. Also check first if you have significant metal implants or dental metalwork near the treatment area, an active skin infection or undiagnosed lump, or a recent facial injectable, thread or laser treatment.
Which AELVAY EMS device should I choose?
AELVAY's EMS range is currently in development. This page will connect to the right device — with its own routine and settings — as soon as one is available.